Dogs Of Instagram
Photographer + Creative Director
2016 Christmas Campaign - Lucy & Co. Flannel
We launched a video with the purpose of presenting an emotionally engaging story that the target audience could place themselves in. The story involved a couple giving their dog a sweater from @lucyand.co that matched theirs. The purpose being that if the audience put themselves in that story they would do the same.
Client: Lucy & Co.
Agency: Dogs Of Instagram
Creative: Christopher Behnen, Paul Weaver
Director/Cinematographer: Christopher Behnen
Photographer: Paul Weaver
Stylist: Sami Huerta
Talent: Sami Huerta, Shane Benton, Gus the goldendoodle
Dog Wrangler: Aubrey Bergstrom
Social engagement in the first 24 hours: