CLIENT: Zulu Athletic

Goal: Capture the versatility and durability of Zulu Athletic’s Stainless Steel Pro Collection by showcasing it in two distinct environments, an indoor camping/hiking set and an urban street setting, highlighting how the product fits both off-the-grid adventures and on-the-go city life.

Producer: Paul Weaver

Videographer: William Arruda

Photography: Desiree Prieto

Wardrobe Stylist: Camilla Brosens

BTS: Jeff Hatfield

BEHIND THE SCENES

Two people standing against a plain white wall, one woman with curly hair and wearing sunglasses holding a water bottle, and a man with a hat holding a camera, while two photographers are taking pictures of them.
A person sitting on a chair, wearing white pants and sneakers, with a large jar, on a patch of green moss or grass, against a plain background.
Camping gear including a tent, folding chairs, water bottles, a small fan, shoes, and a backpack arranged on the floor.
Group of people filming a scene in a photo studio with a white backdrop, with one person kneeling and two others standing nearby.
A woman adjusting a man's hat inside a clothing store with racks of clothes and various accessories.
A film crew shoots a scene inside a white photography studio set with camping gear, including a tent, chairs, and camping accessories, with one actor seated and two crew members preparing for filming.
A woman wearing sunglasses, a crop top, beige cargo pants, and white sneakers, standing against a white garage door holding a water bottle.
A woman with a camera sitting on a utility box taking a picture of another woman standing nearby on the sidewalk, both wearing casual streetwear. The photo is taken outdoors on a sunny day.
Person walking up outdoor stairs during the daytime, holding a teal water bottle. The person is wearing beige cargo pants, a dark top, and sneakers, with a beige jacket draped over their shoulders. The steps and railing are white, with some paint chipping.

DELIVERABLES

Two hikers, a woman with curly hair, sunglasses, and a fanny pack, and a man with a backpack, hat, and trekking poles, standing on a patch of grass with a plain white background.
Two people in outdoor gear, one woman sitting on the ground holding a water bottle and the other man sitting on a bench reading a map, inside a white room with camping supplies.
A woman with curly hair sitting on a small stool on a patch of artificial grass, holding a water bottle, with a fanny pack around her waist, wearing sneakers, beige wide-leg pants, an olive green T-shirt, and a beige vest.
A man with a red knit hat drinking water from a black water bottle, wearing a green outdoor jacket and a backpack with carabiners and straps.
Person standing outdoors on grassy surface, holding hiking poles, wearing hiking boots, cargo pants, a vest, and a watch, with a water bottle attached to their waistband.
Two beige water bottles with black caps, green climbing ropes, and metal carabiners on a white background.
A person dressed in beige cargo pants, a cropped top, and sneakers walking on pavement outside a building, holding a water bottle.