Taking the brand further.

Alchemy started in the heart of Minneapolis to disrupt the fitness industry. Today it is known for being a national, top tier, multifaceted fitness studio with a robust physical health brand.

Our objective was to create a campaign that brings the intense nature of their workouts into the visual identity of the brand. Alchemy’s motto “Pursue You Legend” was our inspiration to challenge traditional health and wellness content.

With an astounding response from the coaches in a pre-launch of the video, we knew we had made something that could stick with the brand for some time to come.