Garmin vívoactive 6 Launch Campaign

Garmin hired Paul Weaver as lead photographer for the release of the vívoactive 6 smartwatch. The campaign was shot on location in Miami, capturing runners, training sessions, and everyday moments to show the watch in the kind of active life its owners actually live. The final images ran across Garmin’s global channels, including web, social, retail, paid ads, and print.

Two athletes walking down a white spiral staircase in Miami wearing Garmin vívoactive 6
Runner passing a geometric concrete wall, Garmin vívoactive 6 campaign in Miami
Woman doing a kettlebell squat on a yoga mat wearing Garmin vívoactive 6
Smiling athlete in a white sports top checking her Garmin vívoactive 6 smartwatch
Woman doing a core exercise on a yoga mat in a sunlit Miami studio, Garmin vívoactive 6
Man stretching on a gym floor next to plyo boxes, Garmin vívoactive 6 campaign
Friends sitting at a cafe table among plants in Miami, Garmin vívoactive 6 lifestyle shoot
Two pickleball players resting on a courtside bench in Miami wearing Garmin vívoactive 6
Couple walking under palm trees in Miami, Garmin vívoactive 6 lifestyle campaign
Couple walking past a teal mural in Miami, Garmin vívoactive 6 campaign
Pickleball player sitting courtside tossing a ball, Garmin vívoactive 6 in Miami
Overhead shot of a pickleball player on a blue court wearing Garmin vívoactive 6
Woman laughing on a pickleball court in Miami wearing Garmin vívoactive 6
Overhead shot of two pickleball players meeting at the net, Garmin vívoactive 6 campaign
Overhead shot of a woman jumping rope on a Miami rooftop, Garmin vívoactive 6
Two athletes doing agility ladder drills on a rooftop wearing Garmin vívoactive 6
Woman resting on a concrete staircase in Miami, Garmin vívoactive 6 lifestyle shoot
Woman leaning on a stair railing after a workout, Garmin vívoactive 6 campaign in Miami
Woman hitting a pickleball on an outdoor court in Miami wearing Garmin vívoactive 6
Overhead shot of a man doing a dumbbell chest press wearing Garmin vívoactive 6
Man doing a seated core exercise on a gym floor, Garmin vívoactive 6 campaign
Woman doing a kneeling leg lift on a yoga mat wearing Garmin vívoactive 6
Woman doing agility drills on a Miami rooftop, Garmin vívoactive 6 training shoot
Overhead shot of a man running ladder drills on a rooftop wearing Garmin vívoactive 6
Man in sunglasses walking past a concrete wall in Miami wearing Garmin vívoactive 6
Close up of a Garmin vívoactive 6 on a man’s wrist at a cafe table with coffee and pastries
Man drinking espresso at an outdoor Miami cafe wearing Garmin vívoactive 6

IN THE WILD

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Client

Garmin

Product

vívoactive 6 smartwatch

Location

Miami, FL

Agency

Oaks St. Productions

Lead Photographer

Role

Campaign Photography

Deliverables

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